Awards & Recognitions:
2026 Drum Awards Winner (Tubi Social Media)
2026 Shorty Awards Finalist (Tubi Social Campaign)
2025 Webby Awards Honoree (Prime Video Reactive Campaign)
2025 Clio Silver Award Winner (Copywriting, Saltburn)
I’ve channeled my love and deep knowledge of film/TV and culture into work in the digital world that has been very impactful. From building decks to support film/series launches or shaping content that resonates across platforms, I bring a blend of strategy and storytelling to every project I touch and every team I am apart of.
Featured Assets & Copy Wins
GALECA Rebrand
After almost 10 years without a real update, the LGBTQ+ film critics group was more than ready for a refresh. They wanted a site that felt modern, accessible, informative, and easy to update consistently on the back end.
I redesigned it with a playful but polished color palette, updated typography, and a cleaner layout, including dedicated pages for the different collectives within the organization. The new site feels current, easy to navigate, and built to grow with them.
Website before Rebrand
Reeling Film Festival 44 Social Rebrand
After 3 to 4 years without a steady social media strategy, Reeling Film Festival needed a year-round presence, not just hype during festival season.
I completely overhauled their channels, swapping out generic animations for modern, in-house curated film visuals and playful, but clean announcement templates. By jumping into daily community management, locking down a clear brand voice, scheduling strategically, and focusing on real, intentional and consistent interaction, audience engagement jumped by over 415% in the very first month. Reeling now has branded tools, a brand kit, a guided deck and more to maintain year round.
Reeling Social Media before relaunch
Pre relaunch performance
Performance one month into relaunch
Selection of social assets
By cutting apart a singular clip, focusing on the visuals and leaning into the song, I transformed a single clip into a cinematic marketing asset.
The result was over 20,000 views and a massive spike in opening night ticket sales.
I cut apart the main trailer to build a high-performance, 3-slide carousel. The first slide led with bold, horror-centric typography and a visual flash. The second captured fast-paced moments using screenshots. The final slide focused entirely on the Reeling branding by weaving in a film still.
Over 48,000 engagements in just three days.
Centered on a clip from the film telling a nostalgic college story about a Meryl Streep folder, I built a narrative asset using screenshots and official film photography. The hyper-targeted angle hit deeply, driving a massive jump in ticket sales and earning organic shares from the film's director and cast.